In this podcast episode, Angie discusses the “mini course method” for building an online business. The mini course is a smaller, more affordable version of a traditional online course, typically priced under $100, and serves as an entry point for those who may not have a large following or email list.

The key elements of the mini-course method include:

1. Mini Course Pricing: Angie suggests starting the mini-course at around $27 to $37, making it an easy, low-commitment purchase for potential customers.
2. Problem-Solving: The mini-course should address a specific problem that people are searching for or asking about. Angie emphasizes the importance of solving a problem to make the course more marketable.
3. Shortest Solution: The mini-course should provide the shortest and most direct solution to the identified problem. Angie shares an example from her photography mini-course, which focused on setting up a camera for immediate professional shooting.
4. Funnel Strategy: The mini-course is part of a three-product funnel, including a “bump offer” (additional small product) and a one-time offer (larger product at a discount). This strategy aims to increase the overall value of the customer’s purchase.
5. Topic Selection: Angie provides three considerations for choosing a mini course topic:
   • Knowledge and Confidence: Select something you know well and feel confident teaching.
   • Commonly Asked Questions: Identify what people frequently ask you about.
   • Tie to Survival Needs: Connect the topic to one of the main survival needs humans have, such as money, relationships, or health.
6. Targeting Specific Audience: Tailor the mini-course to a specific audience, addressing their needs and concerns. The example given is about teaching photography to moms who want to start a side hustle.

Angie emphasizes the importance of being confident in the chosen topic, using language that resonates with the target audience, and tying the course content to broader human needs.

Overall, the mini-course method is presented as a flexible and accessible way to start an online business by offering valuable solutions to specific problems.