As I look forward to 2025, focusing on optimization and streamlined processes is more crucial than ever.

Here are the three core areas I’m targeting to spur growth and simplify operations:

These are things I had not really focused on before, so I am excited to see how it does.

 1. Optimize the Back End

The backbone of any digital business is its operational setup.

My goal is crystal clear: to enhance the backend of my business. This means refining the customer journey after their initial purchase, ensuring a smooth and engaging experience.

By automating the process, I aim to present timed offers and upsells through my Simple Funnels program effectively.

This setup requires substantial upfront work, but the return is a self-sustaining system that maximizes customer value without continuous intervention.

2. Run Ads Directly to the Membership

Advertising has always been a strong driver for client acquisition.

However, the real game-changer for 2025 will be directing ads straight to my ‘Prep School’ membership program.

Traditionally, ads would funnel through a webinar first, but by targeting the membership directly, I intend to streamline the process.

Although challenging, especially when addressing a cold audience, once dialed in, this method should keep the membership thriving with fresh, engaged users continuously.

With the upcoming affiliate feature, this approach will encourage existing members to contribute to growth, transforming passive participants into active promoters.

3. Grow and Convert My Email List

The potential of an email list in driving revenue is often underestimated.

My strategy revolves around not just enlarging the email list but also enhancing conversion rates. Aimed at a 3% conversion per email, this tactic necessitates a focus on quality content that provides value, compelling enough to prompt purchases without direct sales tactics.

My email list is about 10,000 and right now I make an average of $300 per email sent.

By amplifying the size of my list and maintaining this conversion rate, the scalability of this method could fundamentally bolster my income through routine communications. This approach proves that sometimes, traditional methods, when optimized, can yield unexpectedly powerful results.

Here are three questions to ask yourself about your business if you want to scale.

1. What is one process in your business that you can automate or simplify to save time and reduce effort?

2. Have you identified any new marketing channels to test in the next year that could potentially target your ideal customers more effectively?

3. What are your top three measurable goals for the next year, and what systems will you put in place to track and achieve these goals?

These strategies are designed not just for incremental improvements but for significant leaps in business efficiency and profitability.

By focusing on these key areas—optimizing the backend operations, leveraging targeted ads, and maximizing the email list—my business is set for a robust and scalable growth trajectory. These changes aren’t just about growing bigger; they’re about growing smarter. By the start of 2025, I plan on putting up my blinders and continuing to do the same simple methods but just so much more of it. Remember simplicity scales, complexity fails. 

Get Coached by Angie inside of Prep School. Grab a Simple Funnels Account to Streamline your Business. Check out the Courses inside of the Campus Store.