You know that feeling—the excitement in the air, the surge of energy, the anticipation of deals! Black Friday is here, and while you might be picturing packed shopping malls and mountains of discounted TVs, let me tell you something: Black Friday is a golden opportunity for online course businesses.

And trust me, I’ve been there! I used to think Black Friday was strictly for brick-and-mortar stores and tangible products. But after diving into the online course world, I realized just how powerful a Black Friday sale could be for digital products.

Why? Because people are ready to spend. They’re in a shopping mood, looking for value, and eager to snag amazing deals. It’s the perfect time to showcase your online courses and watch your sales skyrocket.

But what if you haven’t planned a Black Friday sale? Don’t worry! It’s not too late! Here’s the thing, you don’t need a complex strategy to tap into Black Friday’s potential.  There are some simple, yet incredibly effective ways to attract customers:

1. The Timeless Coupon Code:  Let’s face it, everyone loves a good discount! Create a simple code for a percentage off your courses or products and blast it to your email list. It’s a classic for a reason, easy to set up, and perfect for those who want a quick and efficient approach.

2. The Powerful Bundle:  Combine a few of your courses or products and offer them at a discounted price. This is a fantastic way to provide more value to your customers and potentially boost your sales with larger ticket items. 

3. The 5-Day Deal Frenzy (My Go-To):  For the true Black Friday hustlers, there’s the “Black Friday in a Box” style sale. This involves five days of exclusive deals, each lasting just 24 hours. It’s a bit more work, but it can be a game-changer if you play your cards right. I’ve used this strategy in the past, and it’s been a huge success! In fact, a friend of mine made a staggering $60,000 last Black Friday with this formula, and she’s not even in the business niche! It proves the power of the method. 

Remember, your email list is your biggest asset during a Black Friday sale.  I’m shutting down my ads for the week and focusing all my energy on my email list. After a year of building it, I know it’s primed for conversions. 

If you’re running a Black Friday sale, hit me up on Instagram! I love hearing about what other course creators are doing and sharing tips and strategies.

The most important takeaway? Don’t wait! Start planning now. Get those emails drafted, your sales page set up, and prepare to make some serious sales this Black Friday!

Get Coached by Angie inside of Prep School. Grab a Simple Funnels Account to Streamline your Business. Check out the Courses inside of the Campus Store.