Let’s talk Facebook Ads! You know how much I love using them to grow my business, but this year has been a rollercoaster.  Remember when my ads account got hacked?  It was rough! But I’m back on track and I’m going to share the strategies that are finally getting me consistent 2x ROI – even after all that chaos.

What I’m Advertising:

First things first, let’s be clear.  I’m not just throwing ads out there willy-nilly. I’m targeting them towards a specific funnel:

The Mini Course Method: This is my core offer –  a low-cost, high-impact mini course priced at $27.

Bump Offer: This is a  valuable digital product that builds on the mini course, like a bundle of templates or resources, for $37.

One-Time Offer: This is the big kahuna at the back end – usually a more expensive offer, like one-on-one coaching or a high-ticket program, priced at $67.

So, this funnel is a simple three-step process, but it’s incredibly effective!

Why This Works:

I’m not running ads to every single product I sell.  I’m specifically targeting the $27 mini course, because that’s what gets people in the door. Once they’re in, I can offer them the other amazing things I have to offer.

The average spend in my cart is somewhere between $27 and $131 depending on how many offers they purchase.  It’s an attractive price point for new customers, and it lets me show them the value of my expertise.

The Secret Sauce:

Here are the Facebook ad strategies that have finally got me to 2x ROI:

Advantage+ Shopping Campaigns:  I’ve been using these for a while, but they’ve never been this consistent. Here’s why:

     Set of Three: I run them in groups of three campaigns – two with a lifetime budget and one with a daily budget. This seems to play well with the algorithm.

     Cost Per Result: I set my cost per result goal to $27, matching the price of my mini course.  This tells the algorithm what kind of spending I’m looking for.

     Variety of Ads:  Under each campaign, I use four or five different ads to keep things fresh. Mockups, simple text ads, and even photos of myself (real people connect!)  are performing well.

Scaling Up:

Once you’ve got a winning formula, it’s time to scale it up!  I do this by:

More of the Good Stuff:  I’ll create more advantage+ shopping campaigns using similar creative and targeting.

Budget Boost:  I’ll carefully increase the budget on my highest-performing campaigns, watching closely to make sure the ROI stays high.

Key Ingredient:

Here’s the most important part:  You must feed the AI!

Import Your Audience:  Upload a CSV file of your purchasers’ data into your Facebook Business Manager’s AI settings. This helps the AI algorithm understand who your ideal customers are.

The Future of Ads:

AI-powered ads are the future!  It’s like having a super-smart marketing assistant working for you.  It takes the guesswork out of targeting and lets you focus on creating amazing content.

Give it a Try!

I encourage you to give these strategies a try. If you’re struggling, join my Prep School membership for in-depth coaching. 

Let me know how it goes!

Get Coached by Angie and Ads help inside of Prep School.  Grab a Simple Funnels  Account to Streamline your Business.  Check out the Courses (Including an Ads Course) inside of the Campus Store.