I want to chat about an ongoing debate in the online business community: low-ticket automations vs. high-ticket coaching. Don’t get me wrong—I’m not here to preach that one is better than the other. Instead, I’d like to my personal journey and why I love building my business around low-ticket offers. Take what resonates with you, and feel free to disagree if your experience differs.

Defining Low-Ticket and High-Ticket Offers

When we talk about low-ticket, we’re typically referring to products and services priced under $500—think DIY courses and affordable memberships. High-ticket offers, on the other hand, often exceed $1,000 and can go much higher, sometimes into the tens of thousands.

My Initial Belief in High-Ticket Coaching

Let’s rewind to when I first entered the online business world. Like many, I believed that to achieve the financial freedom I wanted, I needed to offer high-ticket coaching packages. The people I looked up to were charging thousands of dollars for their programs, and I thought, “If they can do it, so can I.”

The Reality Check: My High-Ticket Experience

My first high-ticket investment was a $6,000 program, and I naively believed that this hefty price tag guaranteed success. Immediately, I felt a disconnect—there was no warm welcome or clear instruction, just some videos and sporadic calls that sometimes got canceled. 

As new issues started piling up, I realized that high-ticket doesn’t always equate to high value. It was eye-opening to see others in the group freak out and even demand refunds. This experience taught me that results depend more on the individual than the price of the program.

Shifting My Focus to Low-Ticket Automations

After that experience, I contemplated creating a high-ticket program myself. But every fibre of my being resisted the idea. I didn’t like the pressure of having to charge high prices, nor did I want to be constantly tied to a coaching schedule. 

For me, simplicity and flexibility were paramount. I loved over-delivering and providing immense value at an affordable rate. It felt more aligned with my integrity and background as a teacher.

Building My Dream Business with Low-Ticket Offers

I designed my business around low-ticket automations, which allowed me to scale without the constant grind:

1. DIY Courses & Mini Course Funnels: I offer various DIY courses that address specific questions my audience has. These bring in significant traffic through well-managed ads. Not relying heavily on social media freed me up to focus on other essential areas of my business.

2. Prep School Membership: My low-ticket membership allows members to come and go as they please. It includes monthly Q&A calls, daily support, and help with ad strategies. 

3. Simple Funnels Software: Growing this SaaS has been pivotal, providing a comprehensive solution for other course creators.

These three pillars—courses, membership, and software—create a steady stream of income without needing constant one-on-one interaction. I’ve crafted a business that aligns perfectly with my life, allowing me to be present with my family while sustaining financial growth.

Not Knocking High-Ticket Programs

Let me be clear: high-ticket programs have their own merits. They offer intensive access and personalised support, which can be transformative for many. But if you, like me, seek a more passive, automated approach that still delivers immense value, then know that it’s possible.

Final Thoughts

If you’re resonating with my story, I encourage you to design a business model that fits your life and goals. Whether you prefer high-ticket coaching or low-ticket automations, find what works for you and lean into it. Don’t let industry norms dictate how you should build your business.

Remember, it’s your journey. Embrace it, tailor it to your needs, and surround yourself with people who inspire and support your vision.

Have a wonderful day!